Category: Tennis business

  • California dreamin’ as north and south meet at the 47th Maze Cup this weekend

    Started as a way to bring the best Northern and Southern California junior tennisplayers together to compete and prepare for the East Coast summer Nationalevents way back in 1974, the Maze Cup will celebrate its 47th edition April 8-10 atthe Stockdale Country Club in Bakersfield. George Maze, Sr. was the namesake and brainchild for what…

  • Sweet Sweep! Aliso Viejo’s Alex Michelsen shines at 2022 FILA Easter Bowl

    The 54th FILA Easter Bowl, which serves as the USTA National Spring Championships, concluded this weekend in Indian Wells with junior singles and doubles competition. After a stellar performance at the Australian Open earlier this year, 17-year-old Alex Michelsen of Aliso Viejo dominated the 18s division. Michelsen became the first player since Donald Young in…

  • Six-event 15k SoCal Pro Circuit launching in 2022; begins May 30 in Rancho Santa Fe

    USTA Southern California announced today the launch of the 2022 SoCal Pro Circuit, a series of ITF events showcasing college and high-level juniors as they begin their journey to the professional ranks. The new USTA SoCal Pro Circuit launches its inaugural schedule on Monday, May 30 with qualifying rounds of the $15k Rancho Santa Fe…

  • Autism Acceptance Month

    April is Autism Acceptance Month, an observance to highlight the increasing number of individuals on the Autism Spectrum Disorder (ASD) and the impacts on families. The observance was created by and for the autistic community to change the conversation around autism, and to help spread awareness, promote acceptance, and ignite change. April 2 is World…

  • Pro Circuit: USC’s Cayetano eyes Ojai ahead of summer Circuit slate

    Her long commute days long over, Erin Cayetano is now just living a short skateboard ride away from her classes and the tennis courts at USC. A junior and the No. 6-ranked ITA singles player in the country, Cayetano said living in an on-campus apartment – and previously in the dorms at USC – has…

  • Adaptive Sports Month: Riverside County’s SoCal Adaptive Sports

    SoCal Adaptive Sports is an organization that looks to make tennis an accessible sport for people of all backgrounds and abilities throughout Southern California. The organization was founded in June of 2020, and collaborates with other public, private, and non-profit organizations and individuals to fill the need for consistent access to sports opportunities for people…

  • Pro Circuit: Holt looks to carry red-hot start into summer season

    Brandon Holt knows all about winning USTA Pro Circuit Futures tournaments in Southern California. The former USC All-American pulled out singles wins in the 2018 Claremont Club Futures and in 2019 won the USC Futures, both $25,000-level events. Holt hopes he can re-create some of that magic this summer when USTA Southern California launches the…

  • Universal Tennis Partners with SoCal Final 8 Junior Masters Championships

    Palo Alto, Calif. (March 28, 2022) — Universal Tennis is announcing a co-branded partnership with the SoCal Final 8 Junior Masters Championships, a prestigious junior event taking place in November, and featuring the Top 8 players in boys’ and girls’ 18U, 16U, 14U, and 12U divisions. “The Final 8 Junior Masters is the pinnacle of…

  • Are You Storing Your COVID Vaccine Card on Your iPhone or Android?

    Vaccine passports have been a divisive topic, with opinions split down the middle whether it is the right way to go about proving you’re vaccinated. But like it or not, there must be a way for you to show your vaccination record. Depending on the state that you live in, you could have received a…

  • Google Maps Citations Help Build Local Trust Development

    Google Maps Citations are critical to your company’s success and expansion. Among other things maintaining and effectively optimizing local web directories have never been more important than it is now. If your business relies on clients from your local area Google is a major player in the local marketing industry. If you have your business…