Social Referral increase
1
%
Website traffic increase
1
%
social engagement increase
1
%
sales increase generated via website
1
%
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Client successes in the past year
Tennis is an individual sport. As with tennis, in business you’re really competing with yourself. You’re perpetually trying to improve: to hit shots faster, improve placement, surprise your opponent, make your footwork more efficient than it was the last point. That’s your job on the court and at your business.
Being an excellent professional is similar to becoming a great tennis player. You are constantly analyzing your weaknesses and strengths, and adjusting based on the surface you’re playing on, the weather, your opponent, etc. Putting in place the right programs and marketing will make the difference between a win or a loss.
If you’ve won the first handful of points or games, well done, but the match isn’t over until you win two or three sets. Momentum can change on a dime. Your competition is adjusting their business as much as you are to see what is effective. You must stay engaged in your business regardless of how far ahead you are, because you never know when circumstances will shift.
Your website is an excellent tool to find potential future customers. Program information and photos are great. However, a wesbite is also great for gathering information about your potential customers. “First Lesson is 50% off” offer will allow you to discover someone who is interested in your lessons, generating a lead for you. The offer can be anything, as long as its compelling to your visitors.
Write down all the actions you can think of, circle the two most important ones and start doing them.
This will lead to action steps, when you know what the outcome is going to be it’s much easier to pick out the actions that are necessary to get there.
A wise man was once asked what the best possible investment someone could make. His answer was short, sweet and simple: “Invest In Yourself.”
Helping You Build A Tennis or Sports Related Business!
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Address: 27758 Santa Margarita Pkwy, #244, Mission Viejo, CA, 92691