Time-Sensitive Promotions Tilt the Odds in Your Favor
Customers’ email inboxes are undoubtedly going to be flooded with promotional offers.
In 2018, retailers sent 3.5 billion emails on Black Friday alone. If your email get’s buried, it doesn’t matter how valuable your offer is to your users. They’ll simply never see it.
On the other hand, 106 million SMS & push notifications were sent by retailers on Black Friday in 2018. While notifications have a better chance of being seen than emails, your customers must quickly find value in the offering, otherwise their attention will quickly move onto the next sale.
Any way you slice it, a high-touch marketing campaign is one of the best ways to generate higher engagement.
Use Rich Notifications to Promote Deals
Rich notifications help convey the message without the user needing to open your app. Rich notifications are visuals that enhance the user experience and can contain calls to action. With this tool, you can build short but meaningful interactions within your messaging. Analysis of over 118 billion push notifications found that push notifications sent with images had a 9% higher click-through rate than those sent without images.
Rich notifications can alert users of upcoming deals a few days before the big day. Then, once the frenzy begins, you can use rich notifications to remind users how much time remains until the deal expires.
Use A/B Testing to Prepare Well in Advance
A/B Testing can be one of the most valuable tools in your arsenal. With A/B testing, you can test different versions of your message against each other with similar audiences, and observe the impact on click-through rates and engagement. Using templates with A/B Testing can make it even easier to experiment with whatever you need to.
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Add Tags Based on Notifications
Using Data Tags can be valuable for tracking user activity within your app and you should be adding tags based on the notifications that your customers have previously interacted with.
If a segment of your users have repeatedly opened notifications belonging to a specific category, you can track those actions with tags. You can use this information to personalize your recommendations on deals for the user and send them highly relevant offers that they’re more likely to bite on. Push notifications sent by applications that utilized data tags have a 16% higher click-through rate.
Try Using In-App Messages to Seal the Deal
In-App Messaging can be used to remind your customers that you are offering rare deals that may never be available again. They’re customizable and can have images, gifs, and more embedded within the in-app message.
As mentioned earlier, the data you collect on your customers can help cross-sell or up-sell your users based on their previous activity.
Using push notifications and in-app messages, digital marketers can engage with their customers in ways that they never could before. Take advantage by using these best practices and watch the transactions roll in.