Facebook engagement is the action that people takes on your Facebook Page.

The most common are: likes, comments and shares.

The interactions on your posts on Facebook include:

• Likes and the rest of reactions
• Shares
• Comments: both positive or negative
• And even the clicks made by users

In short, an interaction would be any action that the user performs in relation to your brand or content.

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Measurement is the first step to improving engagement. Once you begin this process, we think you’ll also find the following tips useful:

• Publish original content that provides your fans with some value, utility and quality.
• Focus on your ideal client and not on yourself.
• Keep active by listening and interacting: Encouraging conversations, initiating debates… will generate publicity for your brand’s content and you will keep increasing your engagement on Facebook.
• Surprise your public: If you publish the same type of content as your competitor you won’t succeed. Be original!
• There is no second chance to make a first impression. Take care of your brand’s identity, make sure you use the correct image size for Facebook and maintain the quality.
• Crisis management. Negative or positive opinions should be an opportunity to keep improving and providing useful content. Knowing how to manage a crisis in decisive moments and benefiting from it is crucial to keep your followers satisfied.