USTA Southern California is pleased to announce that Nancy Abrams will serve as the organization’s new Director of Engagement and Industry Relations, with the primary goal to build partnerships and collaborate with tennis industry stakeholders to support USTA programming in the tennis community.

In this dynamic new position, Ms. Abrams will engage regional providers and corporate partners, and will manage support services – including the new USTA “Serve Tennis” digital platform – that enhance USTA Southern California programming for both Adult and Junior audiences. She transitions from her most recent role, overseeing entry-level Junior programming including Junior Team Tennis, 10-and-Under, and after-school student enrichment.

“Growing the game of tennis in Southern California is a team effort,” said Trevor Kronemann, Executive Director at USTA Southern California. “As a leader in providing tennis opportunities across our Section, our initiative is to align with engaging partners and industry investors who join in this mission. With decades of experience and depth of knowledge, Nancy will be instrumental in spearheading and coordinating these relationships to enhance tennis services all throughout the region.”

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