To ensure your web design and its content are robust enough to drive leads and traffic. Work with an experienced agency like Nelsonecom. We offer full-service digital marketing as well as web design. Reach out today to get started! 949-334-7681
So, you want to build a fantastic website and you’ve got a limited budget? With low-cost website builders like Wix, you can create a website on the weekend. But, will your website reflect the quality of your products and services without professional help from an experienced web designer team, video editor, or copywriter? And if you’re building a website for your small business, it’s even more important to get these details just right to help ensure a positive experience for any customer who visits your website.
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But, don’t fret: we’ve got the secrets to how you can get some extra help to make your website stand out without breaking your budget.
Start Building (Almost)
Of course, those drag and drop platforms offer beautiful templates and designs. But, the tricky part is that it makes your site look good, maybe great, but it looks like all the other websites on those platforms. So, how do you make yours look different (but still stunning)?
Let’s focus on 3 main areas:
- Web Design
- Video
- Copywriting
Before you talk with anyone, create a plan. First, decide the primary purpose of your site and what you want people to do when they get to it. For example, do you want them to download a freebie, buy a product, or schedule a call? Now, let’s break it down further.
Web Design
A web design agency can make sure your website is optimized for speed and mobile responsiveness. The templates typically have built-in mobile responsiveness, but the web designer can add some tweaks to the next level. Additionally, if your website will be handling significant volume or managing a lot of inventory on the backend, it’s even more important to work with a professional who can ensure your website won’t slow down or break under pressure.
Video
Hire a video editor to bring a dynamic edge to your site. Whether you choose to use a video background or a short explainer video, video marketing gives your business a chance to boost leads and brand awareness. Video marketing has become so common that it’s essentially a must.
Copywriting
As much as you know your brand and your product, unless you’re a professional copywriter, hiring someone to create SEO-friendly copy adds massive value and professionalism even to the most basic site. The more experienced, the more expensive, but it’s possible to find a writer who specializes in either your industry or in certain types of businesses.
Picking your Professional(s)
When you’re getting started, your budget will determine your hires. If your budget is small, you likely won’t be spending thousands on a team of web designers, video editors, and copywriters. But, thanks to the expanding use of job boards, there are much more cost-effective but still professional options for you to find the right person for your site and your budget. Since many of these job boards have job seekers willing to take jobs at the low-paying range, it can be challenging to match budget-friendly pricing with high-quality work. For this reason, hiring an affordable an established and experienced agency with a team of specialists ensures your site is both elevated and that you’ll see more cohesion across your design and content.
Web Development Specifics
Talk with the professionals at Nelsonecom about designing a website for your business that can sync with other tech tools like your Customer Relationship Management (CRM) tool and/or Enterprise Resource Planning (ERP) system. By interfacing the CRM and ERP systems, you’ll optimize internal operations and customer experience.
In the end, your website is meant to showcase your business, and you want to choose the right professionals to help you build your brand and your business. Understanding these secrets can help you create a beautiful, professional, and profitable website for your business.
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About Nelsonecom
By helping clients understand digital communications and media we work together to effectively use and leverage the power of the Internet for their business objectives. This could be for sales, transactions, lead prospecting, building awareness, and more. We do both search engine optimization (SEO) and search engine marketing (SEM). Visual design, strategic digital communications and marketing, usability engineering, podcasting, and video are some of the services we offer. Others include eBusiness solutions, transactional processes, and digital media. We also monitor our clients’ sites analytics and make content, navigation, and other visual design recommendations. Our clients include small and medium successful offline businesses for whom we develop and use the online world as a part of their future success. Their industries include health, medical, politics, manufacturing, retail, financial, legal, restaurants, gaming, sports, water filtration, real estate, non-profit, and newly financed start-up ventures. In addition, we form partnerships with particular businesses to sell their products and or services online and via digital media.