USTA Southern California has added Pepperdine alum Lexie Wanninger as Integrated Marketing Manager, the organization announced recently. Wanninger, a 2019 graduate from the Malibu-based university, began her tenure with USTA in late June.

Ms. Wanninger previously served as Marketing Analyst for Lumasol, a SoCal-based health-tech skincare brand
specializing in sunscreen products. She also developed influencer strategies as Digital Manager with Vivid Candi,
and previously interned with ISAIA Showroom in New York City.

With USTA Southern California, Ms. Wanninger will play a key role in developing marketing campaigns for various
demographic audiences and strengthening the organization’s social media and digital network strategies.

“Lexie’s modern marketing experience will be valuable to our growth within an increasingly digital and tech-based
world,” said new USTA SoCal CEO Trevor Kronemann. “We look forward to developing new and innovative ideas that
boost our marketing capabilities and help continue to grow our audiences across Southern California and beyond.”

A four-time Scholar-Athlete with Pepperdine’s swim and dive team, Ms. Wanninger graduated with a degree in
Integrated Marketing Communications.

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